Google Chrome makes up over HALF of the internet browsing experience, so pretty much what they say goes as far as the web. At the end of 2017 Google announced that the next update for Chrome would include a warning in the interface for websites without an SSL Certificate. If you aren’t sure what an SSL Certificate is, take a look at the HTTPS:// in the address bar (or lack thereof). The green text and the “S” is the indicator that the website has an SSL certificate installed. Many browsers, including Chrome, also has a secure lock indicator to the left of your address.
Previously SSL Certificates were reserved for websites that transmit and store sensitive data, like credit cards and social security numbers. SSL stands for Secure Socket Layer, which is an added layer of encryption for data being transmitted through forms. In the past, the average website requesting names and emails didn’t require this added layer of security, until now.
Well someone browsing your page may be greeted with a “Warning” when browsing your page or submitting data through contact forms. The average user may be triggered by this and exit your page and who wants that? We can’t depend on most users being savvy enough to understand why they might not be affected by this.
If you are interested in obtaining an SSL certificate your hosting provider may more than likely provide this service. The certificates usually range from basic to advanced (or extended) ranging from $100 - 250 a year. If you are processing any personal info or credit cards through your site, you should really already have the extended SSL installed. Most websites can get away with the basic option.
Due to Googles announcement, most hosting providers are experiencing an influx of SSL applications and may extend the processing time up to a month. I am awaiting my own application to be processed. If you are interested in SSL installation services contact me on my "currently unsecured” contact form below with your non-sensitive information.