womenwine logo/branding

Built 2 Win Logo/Branding
January 13, 2017
  • TaskCreating branding for private social group Woman & Wine

Renee and Maria are the owners of an assisted living facility in Atlanta, GA. They also founded a women's social club to promote social engagement among professional women in the Atlanta area. Renee's vision for Women & Wine was something "fun" and indicative of "professional women with social lives".


Initially I took a more conservative yet feminine approach to the logo. Renee later revealed that she wanted something with slightly more sex appeal, which completely changed the creative direction.