Keen Custom is a home and commercial construction and design company based out of Columbus, Oh. The client was in need of a logo redesign. They expressed the need to expand their commercial marketing base. They were undoubtedly victims of amateur design and I could see how their existing logo wasn't conveying the professionalism need to attract high-profile clients.
I wanted to create a versatile logo that that wouldn't be too complicated to reproduce with specialty finishes like engraving and embossing. For those reasons I kept the color palette simple to keep the consistency of the logo no matter where they decided to put it.