Bayton Auto Group of Columbus Ohio is an automotive service/repair and dealership in Columbus, Ohio. BAG has a focus in servicing high-end imports that might be used or no longer under warranty. Owners Nixon and Kim Peyton wants to establish BAG as a clear alternative to mainstream dealership service.
Result
Kim was very clear in the direction that she wanted to go for the brand. She had a clearly defined style and color palatte ready. Our discussion on branding was one of the most in-depth that I've had with a client and it paid off. After submitting a rough-draft composition we immediately went into finalizing the logo. Most of the time consumed was used perfecting the palette and color combinations.
